Create

The Visionary Lab

Everything goes, nothing is required. Until the money runs out.

An experimental culture where innovation, autonomy and speed take centre stage. Hierarchy is minimal. Mistakes are expected and accepted.

What is the Visionary Lab?

The Visionary Lab is the culture of the innovator. Here people experiment, test, fail and start again. Rules are suggestions. Hierarchy is a dirty word. Everyone can try anything. In a tech startup this is the natural state. But on a construction site or in a factory this is dangerous. If everyone picks their own method, you get chaos instead of innovation. In the transport sector this means drivers plan their own routes without coordination. The Visionary Lab works fantastically when launching a new product. It works disastrously when you need reliability. The energy is high, the direction is unclear, and budgets are regularly exceeded because every new idea gets priority.

Collaborate: 15%, Create: 55%, Compete: 18%, Control: 12% Collaborate Create Compete Control

Where do you recognise this?

1

Startups in manufacturing testing new production methods

2

R&D departments of larger industrial companies

3

Renovation companies experimenting with sustainable building materials

4

Young installation companies working with new technology

Do you recognise this?

Check what you recognise in your organisation.

Strengths

Rapid adoption of new technology and methods

High creativity and problem solving ability

Blind spots

Projects are started but not finished

Lack of structure makes scaling impossible

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STAGING