Culture Change

How to change your company culture

Changing culture starts with everyday work. Understand what happens, agree on the behaviour you want and make commitments you can follow up. Use a culture assessment to support that conversation.

Why change company culture?

Culture change is useful when daily habits conflict with what a team needs: people hesitate to report mistakes, handovers fail or decisions stall. Name the specific problem first. A general wish for a better culture is not yet a change plan.

BehaviourWhat actually happens?

Collect recent examples from meetings, handovers and decisions. Describe observable behaviour rather than labelling people.

ChoicesWhat needs to change?

Choose one relevant priority, such as discussing mistakes earlier or clarifying who is responsible.

Follow-upHow will you notice progress?

Agree who follows up, when you review and which signals show whether the change helps.

Change culture in 4 steps

A practical way to turn experience into commitments. The CVF supports discussion but does not automatically determine what you should change.

1

Understand the current situation

Collect views from different roles and shifts. Combine a culture questionnaire with interviews and examples. Consider who did not participate and avoid judging an entire organization from one response.

Explore the personal culture test
2

Make the desired culture concrete

Agree what behaviour the work needs. For example, an operator reports a deviation promptly without blame, and the shift lead decides who can help. Keep safeguards for safety and quality.

3

Try one change at work

Agree who will do what and when. For example, try a short handover where each team shares one obstacle and one request for help. Apply the same commitments to leaders and employees.

Compare the four culture types
4

Review and adjust

Discuss what changed and what did not. Combine a comparable repeat assessment with real examples and work indicators. Different scores may also reflect different participants or circumstances.

Explore team assessments

Four types of organizational culture in the CVF

The Competing Values Framework (CVF) groups cultural priorities along two axes: flexibility versus stability, and internal versus external focus. Its four dimensions offer a shared language for discussing how work gets done.

Werkvolk uses its own scenario questions based on this framework. It is a different questionnaire from the original OCAI instrument. Use the profile as a starting point for reflection and discussion, alongside examples from your workplace.

Collaborate

Trust, connection, and shared ownership

In Collaborate, culture is shaped by trust, engagement, and a strong sense of ‘we’. Teams share knowledge, support each other, and value people development.

This dimension is powerful when you want to strengthen collaboration across teams, improve retention, and build psychological safety, while still keeping the organization moving forward.

  • Typically visible: coaching, feedback, open communication.
  • Watch out: too much harmony can slow decision-making.
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Create

Autonomy, experimentation, and agility

In Create, innovation takes the lead. People take initiative, test ideas quickly, and learn by experimenting.

It fits organizations building new products, entering new markets, or increasing agility, especially when experimentation is paired with clear priorities and follow-through.

  • Typically visible: prototypes, cross-functional squads, ‘fail fast’ loops.
  • Watch out: without focus, execution fragments.
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Control

Process, quality, and predictability

In Control, control provides clarity. Roles, processes, and standards make work predictable and consistent, while quality is actively managed.

This is especially valuable for scaling, compliance, and reliability, but too much control can reduce flexibility and slow innovation.

  • Typically visible: clear roles, procedures, quality controls.
  • Watch out: too many rules can limit ownership and adaptability.
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Compete

Results, pace, and customer value

In Compete, the focus is on achieving goals, moving fast, and delivering measurable customer value. Expectations are clear and performance is tracked.

This can be a major strength in competitive environments, as long as there is balance to avoid burnout, internal rivalry, or short-term decision-making.

  • Typically visible: KPIs, accountability, fast decisions.
  • Watch out: excessive competition can create stress and friction.
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Example: comparing current and preferred culture

This illustrative profile shows how two perspectives can be compared. The figures are not measured results from your organization. Discuss differences with participants before choosing conclusions or actions.

Example profile
Collaborate: 42%, Create: 18%, Compete: 28%, Control: 12% Collaborate Create Compete Control
Current cultureDesired culture
Gap analysis
Collaborate -12 Underfocused
Innovate +12 More desired
Perform -3 Slight gap
Structure +3 Slight gap

Start with your personal perspective; team assessments are part of Culture Suite.

Discover what your company culture is
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