The Growth Rockets
Fast, smart and ambitious. But don't forget to refuel.
A culture that couples innovation with performance drive. Teams experiment with one goal: results. Fast switching is the norm.
What are the Growth Rockets?
The Growth Rockets combine the experimentation drive of the Visionary Lab with the results hunger of the Winning Machine. The result is an organisation that moves at breakneck speed: new products, new markets, new methods. All in service of growth. In practice these are the companies that go from five to fifty employees in three years. That is impressive, but the price is high. People get exhausted. Processes don't exist or are constantly rewritten. Knowledge sits in heads that leave. The Growth Rockets are exciting to be part of, but have an expiry date if structure isn't added in time.
Where do you recognise this?
Fast growing installation technology companies entering new markets
Logistics startups challenging traditional players with technology
Construction companies rapidly scaling for large projects
Industrial suppliers launching new product lines
Do you recognise this?
Check what you recognise in your organisation.
Strengths
Extreme speed from idea to implementation
Innovation directly linked to business results
Blind spots
People burn out from combination of innovation pressure and performance pressure
No time to document processes: everything is ad hoc
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