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Data last updated on 2 August 2026
What does a VisualMerchandiser do?
As a visual merchandiser, you shape the look of a shop and take care of the presentation of the window display and the shelves. You are also known as a window dresser, a shop interior designer or a merchandising specialist. You analyse customer behaviour, design the layout of the sales space and work out the placement plan for the products. You then arrange the sales space, evaluate the results of your merchandising activities and lead work meetings. Working mostly in wholesale and retail across Flanders and Belgium, you combine a creative eye with commercial insight to make products stand out and draw customers in.
Typical tasks
- Analyse customer behaviour in the store
- Design the layout of the sales space
- Work out the product placement plan
- Arrange and dress the sales space
- Evaluate the results of merchandising activities
- Lead work meetings with the team
Required skills
How to apply via Werkvolk?
- Download the appInstall the free Werkvolk app for iOS or Android.
- See VisualMerchandiser matchesSwipe through vacancies that fit your profile and preferences.
- Chat with employersOn a match you talk directly to the employer, no middleman.
Frequently asked questions
Answers to the most common questions about applying via Werkvolk.
What does a Visual merchandiser do?
A visual merchandiser shapes the look of a shop and takes care of the window display and the shelves. You analyse customer behaviour, design the layout of the sales space and work out the placement plan for the products. You then arrange the space, evaluate the results of your merchandising and lead work meetings with the team.
How much does a Visual merchandiser earn in Belgium?
In Belgium a visual merchandiser usually earns between 13 and 17 euro per hour gross. The exact amount depends on your experience, the retailer and your creative and commercial skills. Responsibility for a full store concept or a larger team can raise your pay.
What can you grow into as a visual merchandiser?
With experience you can grow into a merchandising manager role, helping to define the whole company's merchandising policy and managing a budget. Your creative and commercial eye also opens the door to related craft and design roles where presentation and customer experience matter, from hairdressing to alterations tailoring or brewing and distilling.
In which sectors and environments does a visual merchandiser work?
You work mainly in wholesale and retail, in shops, showrooms and sometimes online stores. The role sits at the crossroads of creativity, sales and marketing, so it suits people who like a creative, commercial environment. You spend time both planning layouts and physically dressing windows and shelves.
What is the difference between a visual merchandiser and an e-commerce merchandiser?
A visual merchandiser focuses on the physical look of a shop, its window display and its shelves. An e-commerce merchandiser works out the online presentation of the product range instead, arranging how products appear in a webshop. Both aim to make products attractive and easy to find, one in the store and the other on screen.