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Data last updated on 2 August 2026
What does a Florist do?
As a florist, you create and sell bouquets and floral arrangements, and sometimes floral decorations for events such as fairs, weddings or funerals. Also known as a flower arranger, flower seller or floral decorator, you care for the flowers and plants, display the goods attractively and welcome customers in the shop. You analyse each customer's wishes, advise them, sell products and services, take payment and prepare orders. You also sell plants and related products, store goods, keep the sales area in order and handle complaints. In Belgium this is a creative retail trade for people with an eye for colour and composition who enjoy contact with customers and working with fresh, living material.
Typical tasks
- Create bouquets and floral arrangements
- Care for the flowers and plants
- Display the goods attractively for sale
- Welcome customers and analyse their wishes
- Sell products and services and take payment
- Prepare orders and store the goods
- Keep the sales area tidy and handle complaints
Required skills
How to apply via Werkvolk?
- Download the appInstall the free Werkvolk app for iOS or Android.
- See Florist matchesSwipe through vacancies that fit your profile and preferences.
- Chat with employersOn a match you talk directly to the employer, no middleman.
Frequently asked questions
Answers to the most common questions about applying via Werkvolk.
What does a Florist do?
A florist creates and sells bouquets and floral arrangements, and sometimes decorations for events such as weddings, fairs or funerals. You care for the flowers and plants, display the goods, welcome customers and analyse their wishes. You advise, sell products and services, take payment, prepare orders, keep the sales area in order and handle complaints, always working with fresh, living material.
How much does a Florist earn in Belgium?
In Belgium a florist usually earns between 13 and 17 euro per hour gross. The exact pay depends on your experience, the shop and whether you run your own business. Busy seasons such as Valentine's Day, Mother's Day and All Saints often mean longer hours, which can add to what you earn.
Is there strong demand for florists in Flanders?
Demand in Flanders is steady, with peaks around key moments such as Valentine's Day, Mother's Day, weddings and funerals. Flower shops, garden centres and event decorators regularly look for people who combine creativity with a customer-friendly attitude. Skilled florists who can both arrange well and advise customers are especially valued, and event decoration offers extra opportunities.
Which diplomas or certificates do you need to become a florist?
You do not strictly need a diploma to start, but a florist training or apprenticeship is a real advantage and teaches you composition, plant care and shop routines. If you want to run your own flower shop, business management knowledge helps. Above all, a feel for colour and form and a customer-friendly attitude weigh heavily with employers.
Can you start as a florist without experience?
You can start without experience as an assistant florist, learning to care for flowers, display goods and prepare simple bouquets alongside experienced colleagues. Employers value creativity, a customer-friendly attitude and willingness to learn. As your skills in composition and customer advice grow, you take on more complex arrangements and event work.